Brainstorm How-To: The Wall Of Ideas

Updated: Jan 17, 2019

By Kasha Abdelfattah


Create a visual brainstorming board

Combining imagery, color, and visual-spatial arrangements can help surface emotions and feelings that will spark fresh, new ideas. It's also been proven to significantly improve information recall in comparison to more conventional methods of learning.

While there are many ways to use visual prompts in brainstorming, creating a mood board is one of the most common -- especially in coming up with new branding and design concepts.

A mood board is simply a random collection of images, words, and textures focused on one topic, theme, or idea. Like with mind mapping, the visual components of the mood board can be anything branching off that central topic.

Mood boards can either be physical boards (e.g., a poster or cork board) or virtual (e.g., a Pinterest board). You can also use a tool such as the MoodBoard app to help you collect, organize, and share all the visual components needed for your board.

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